Fractional CMO
I own the strategic direction of your marketing function. Your team handles the execution.
What this is
As your Fractional CMO, I make the strategic calls — priorities, positioning, where to invest, what to stop. I'm not managing your team day-to-day or running the function operationally. I set the direction and stay close enough to make sure it holds as things move.
Execution lives with your team or an execution partner. I work alongside them, not instead of them.
When this makes sense
Your marketing team exists but nobody is making the strategic calls
You're acting as de facto CMO and shouldn't be
Multiple agencies or freelancers are working in parallel with no one connecting them
Marketing spend is growing but there's no framework for deciding where to invest
The company is scaling and marketing decisions need to keep pace with business decisions
How IP works
The frameworks and tools I develop are my intellectual property — they're what I bring to every engagement. The deliverables created using those frameworks belong to you. Clean line, no ambiguity.
Who this is for
Companies with €1M+ in revenue and 15+ employees.
You have a marketing function — or the beginning of one — but the strategic layer is missing. You need someone who can own that layer without you hiring a full-time CMO.
This works best when there's a function to direct.
If you're not there yet, a Kickstart Project might be the better starting point.