Kickstart Projects
A focused engagement built around a specific problem. Most client relationships start here.
What this is
Kickstart Projects aren't one fixed service — they're a category. The starting point depends on where the misalignment sits. What stays consistent: a defined scope, a clear timeline, and a deliverable you can act on.
6–15 weeks depending on the engagement.
Three types of Kickstart Projects
Marketing Audit
A diagnostic. I look at how your marketing actually works — what's connected, what's disconnected, where the assumptions are, and where the friction is. You get a report that tells you what's happening and why, not a list of tactics to try next.
Marketing Strategy
Directional work. Once we know where the real problem sits, this is where we build the thinking that moves you forward — positioning, offer definition, go-to-market, priorities. You get a strategy document grounded in your business, not a generic framework.
Product or Service Launch
Scoped to a specific launch. I work through the strategic layer — who it's for, how it's positioned, how it enters the market, what needs to happen and in what order. You get a roadmap, strategy document, messaging, and project setup.
Who this is for
You have a working product or service. You know something in your marketing isn't working — but you're not sure whether it's the strategy, the structure, or something else entirely.
You've either tried things that didn't land or you've avoided making a move because the direction wasn't clear.
What happens after
A Kickstart Project ends with a deliverable and a clear direction. What comes next depends on what you need.
Some clients take the deliverable and run with it — their team handles execution from there. Some realize they need ongoing strategic thinking, and we move into a Retainer. And some need execution capacity they don't have internally — in those cases, I can connect you with an execution partner who picks up where the strategic work lands.
I stay involved either way. The thinking doesn't stop at the deliverable.
Not sure which type fits?
You don't need to know before we talk. The first conversation is about understanding where the problem actually sits.
LET'S TALK